Ponder is an informal education programme, aiming improvement of critical thinking skills, especially with regard to information and messages that adolescents and youth receive from social and traditional media. As media exposure has never been higher critical media literacy is imperative not only for the wellbeing of individuals themselves but also for the peace building, public safety and participatory democracy. Critical media literacy, in the perspective of our programme, is a non-formal response that expands the notion of literacy to include different forms of mass communication and new technologies while deepening the potential of critical thinking to analyze relationships between media, audiences and information.About us
In the 21st century, critical media literacy is an imperative not only for the wellbeing of individuals themselves—imagine the young person unable to discern between valid and fallacious health advice--but for peacebuilding, public safety, and participatory democracy.
Modern media comes in many different formats, including print media (books, magazines, newspapers), television, movies, video games, music, cell phones, various kinds of software, and the Internet. The relationship between information sharing, media and technology, whether in the form of papyrus, printing press, TV, or the Internet, has always been significant in shaping content, the roles of audiences and producers (journalists, editors, companies).
Media rely on particular understandings held by their audiences in shaping and narrating news, for example, places and events they refer to, people they talk about, etc. An important issue however pertains to the voices and experiences that might be left out. There is a noticeable tendency for media to assume who holds the authority to speak on behalf a larger group.