I. 3. 1 Word Link – Associations game

You can play this game alone or in a group. If you are a larger group, 8 people or more, you can split into two groups. Alternatively, you can first workshop the first word and then the second, or conduct the exercise alone.

Media group: start by adding words associated with the word “media”. For example, the first person says “TV”. The next person repeats the previous word and adds another word link, e.g. news, and so on. To keep the association going, allow five seconds for each word link. See how many linking words the group can get. During this time one of you keeps note of the words proposed.

Thinking group: start by adding words associated with the word “thinking”. For example, the first person says: “mind”. The next person repeats the previous word and adds another word link, e.g. brain, and so on. To keep the association going, allow five seconds for each word link. See how many linking words the group can get. During this time the trainer writes the words on a flip-chart/white board.

Based on the word link each group comes up with a definition for “media” and a definition for “thinking”.

The group can then discuss if these definitions are the same or different from how they had previously thought about the two. How are they the same, or different?

To help the discussion you can use  the following table with examples and add other definitions.

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